Refreshing thousands of product screenshots to reflect a company rebrand

Company

Kajabi is a leading all-in-one platform that empowers creators, coaches, and entrepreneurs to build, market digital products, online courses, and membership sites. Designed to streamline the business of knowledge commerce, enabling online entrepreneurs to find success through powerful tools that elevate and grow their business.

Industry

Software, Creator Commerce

Key Features

Login Profile, Recipe Builder, Custom Styling, Automated annotation, Help Center Audit, Screenshot Comparisons, Zendesk Sync, Google Drive Export and Implementation Services.

Overview

For Kajabi, creators have always been the heart of their brand and at the core of everything they do. So in 2024 they set about reimagining how they tell their story, and that of their creators, and unveiled a bold new brand identity inspired by its vibrant creator community.

The company rebrand was more than just applying a fresh coat of paint to the company’s marketing website. It was a visual reset across the entire organization and across the entire Kajabi platform itself—from a new logo, to a dramatically new corporate color and an extended color palette, to an entirely new typeface to be used throughout the platform. Changes that not only required updates across the website, and other sales and marketing collateral, but changes requiring a complete overhaul of each of the many thousands of product screenshots that live in over a thousand help articles across their help center.

Challenge

Undertaking a company rebrand is a major endeavor—one that spans every team, from sales and marketing to product, engineering, and customer support. It demands careful coordination and execution across every touchpoint, including the help center, where ensuring the visual accuracy and consistency of your brand are critical.

Yet even with meticulous planning and cross-functional collaboration, the overhaul of your customer-facing help documentation inevitably becomes one of the last pieces of the puzzle to fall into place.

Every single screenshot had to be updated—it was a duanting taskChanel Cumberbatch, Senior Manager (Help Center) at Kajabi

With product and engineering teams pushing to ship updates, and the ability to refresh your product screenshots and other collateral for your help documentation being dependent on those finishing touches to the product being locked down—the scale and magnitude of the updates required to refresh Kajabi’s help center were overwhelming.

“We knew the volume would be staggering—many thousands of screenshots spread across thousands of articles.”, says Kajabi’s Senior Manager (Help Center), Chanel Cumberbatch. “And every single screenshot had to be updated—no shortcuts. We had to restyle them to match the new brand, capture the latest UI, and ensure every annotation aligned with the new guidelines. It was a daunting task!"

There was no escaping it. Despite the monumental nature of the task, overhauling the help center to ensure all of their product screenshots reflected the company rebrand was a must. Product screenshots are often the first signal customers use to decide whether they’re in the right place to find an answer to their question—they provide immediate context. So ensuring your product screenshots are fully up-to-date, and reflect what your customer sees on their screens, is vital for providing the best possible customer experience.

“We know how important our product screenshots are for increasing help article engagement, and for improving metrics like bounce rate,” Chanel says. “But more than that—they build customer trust! Given the dramatic visual changes in the rebrand, we simply had to find a way to update our screenshots.”

Understanding the risks outdated product screenshots could have in eroding customer trust, the Kajabi team knew they needed a systematic approach for refreshing their help center. And to find a way to move beyond manual, one-off efforts, to a software-powered solution.

Solution

When Kajabi connected with LaunchBrightly to discuss their help center refresh, it quickly became clear that an opportunity extended beyond a one-time overhaul. In addition to achieving full alignment between their rebranded product and support documentation, Kajabi could also automate the entire process end-to-end—from consistent screenshot styling and precise capture to seamless syncing of updated screenshots directly with the help center at scale. By leveraging LaunchBrightly’s Implementation Specialists and screenshot automation platform, the solution promised a set of rebrand-ready product screenshots as well as an enduring, scalable governance process for keeping screenshots accurate and up-to-date moving forward.

Collaborating closely with the team at Kajabi, LaunchBrightly’s screenshot experts deployed a bespoke one-time implementation process designed to methodically align the help center with the company rebrand. The process included:

1. Establishing a Zendesk Enterprise integration to connect the Kajabi help center—and having the platform perform an import and analysis of each existing screenshot and create an inventory of pre-rebranded screenshots;
2. Creating a Custom Styling Template based on Kajabi’s new brand guidelines, ensuring consistent styling across all generated screenshots;
3. Deploying a prioritized approach for the creation of automation recipes—syncing generated screenshots directly to the Kajabi help center to replace pre-rebrand screenshots—strategically tiered based on the hierarchy of most viewed articles; and
4. Schedule bi-weekly recurring screenshot audits to automatically run on Kajabi’s help center, establishing a robust and ongoing screenshot governance process.

LaunchBrightly’s team executed a strategically tiered rollout, beginning with Kajabi’s highest-traffic help articles. Outdated screenshots were systematically replaced with fresh visuals that aligned with Kajabi’s new brand identity, ensuring high-impact content reflected the rebrand from day one. The implementation gradually expanded to cover the full breadth of the help center—delivering the help center refresh in a deliberate and scalable manner.

To support Kajabi’s sophisticated editorial workflows, and the complex nature of managing content updates around the rebrand, LaunchBrightly tailored a process to respect editorial In-Progress states. Designed specifically for Kajabi’s enterprise workflow to prevent draft content or articles in-progress from being overwritten by live automation—providing Kajabi with full control over when changes are published and ensuring editorial integrity throughout the help center refresh.

LaunchBrightly’s styling templates provide a full set of screenshot styling customizations—enabling Kajabi to globally define how every automated screenshot should look.

We could iterate freely knowing we could reprocess every screenshot on demand—it makes styling future-proofTheodore Cameron, Technical Documentation Video Specialist at Kajabi

With complete control over design choices and a granular set of customizations, Kajabi was able to tune their styling template to ensure every screenshot looked cohesive and on-brand—not only replicating the company’s new brand identity but elevating it across every screenshot in their help center.

“We were able to define our exact brand color—dark magenta—to be used on all automated annotations, and even able to apply a custom gradient margin that added a polished, unmistakably Kajabi aesthetic,” said Theodore Cameron, Technical Documentation Video Specialist. “Best of all, we could iterate freely—knowing we could reprocess every screenshot on demand with a single click to reflect the latest styling updates. It makes styling not just flexible—but future-proof!”

Finally, although the initial focus was primarily on delivering a complete refresh to Kajabi’s help center aligned to the rebrand—the strategically tiered approach to the implementation allowed the Implementation Specialists at LaunchBrightly to start scheduling screenshot audits before the initial implementation was fully complete. Each recurring audit will automatically reprocess all automation recipes to generate the most up-to-the-minute screenshots of the product, then compare those new screenshots against the existing ones in Kajabi's help center to check for changes. So even before the implementation was complete, the audit system was already detecting subtle but meaningful UI changes introduced by the product team—each of which, though seemingly small, required visual updates across hundreds of help articles to maintain accuracy.

“What a relief we didn’t need to retrace our steps to manually recreate hundreds of screenshots for these subtle changes that were pushed after the main rebrand was launched!” Theodore says, “These small changes used to be nearly impossible to manage. Now, LaunchBrightly automatically notifies us when these changes occur AND automatically updates the screenshots in our help center. This saves us countless hours—but also gives us peace of mind knowing our help center is always up-to-date!”

The Outcome

By leveraging LaunchBrightly’s screenshot automation platform, and the expertise of its team of Implementation Specialists, Kajabi was successfully able to overhaul their help center—giving it a complete visual makeover to align their help documentation with the company’s bold new brand identity. Thousands of fresh product screenshots were seamlessly integrated into Kajabi’s help center, reflecting up-to-the-minute versions of the product, with every screenshot styled consistently and on-brand to elevate the company rebrand throughout the help center.

The automation platform and clear, structured process have completely transformed how we maintain our help contentChanel Cumberbatch, Senior Manager (Help Center) at Kajabi

Partnering with LaunchBrightly delivered more than just a visual refresh of their help center. Kajabi now benefits from a fully automated, end-to-end, screenshot governance process with precise automation recipes and a Zendesk Enterprise integration with their help center. LaunchBrightly’s recurring screenshot audits capture the latest changes on Kajabi’s product on a bi-weekly basis, highlight any visual changes, and automatically sync approved updates directly to the help center—a future-proof solution transforming a complex, manual task into a streamlined, scalable, ongoing automated workflow.

“Maintaining screenshots has gone from an overwhelming chore to something we can easily manage across the thousands of articles in our help center,” Chanel explained. “The automation platform and clear, structured process have completely transformed how we maintain our help content—and freed us up to focus on improved customer outcomes and driving stronger help center performance.”

And that’s not all. With LaunchBrightly’s ongoing screenshot automation in place, the Kajabi team found new ways to extend its value beyond the help center and support documentation. As the product continued to evolve post-rebrand—such as updates to naming conventions in the Payments section—Kajabi needed a reliable way to share those visual changes across internal teams. Instead of asking the Product team to manually capture dozens of screenshots, the team simply exported the most current, automatically updated screenshots to a shared Google Drive folder ensuring everyone across the business has easy access to the latest visuals.

“It felt great to take that work off our teammates’ plates,” said Bryan Nevarez, Technical Documentarian at Kajabi. “We used Google Drive to quickly share fresh screenshots with our PMs—saving them hours they would’ve spent manually grabbing images. It was a small win but one that made a big impact!”

We'd love to show you how this works in real life, so feel free to shoot us an email at hello@launchbrightly.com — OR just grab some time on our calendar. 🤗